Social Media Communication - Free Essay Example

Sample details Pages: 2 Words: 533 Downloads: 6 Date added: 2019/04/10 Category Society Essay Level High school Topics: Social Media Essay Did you like this example? Marketing is a difficult job to accomplish for most companies as they are looking to increase sales and build up goods customer relationships. Therefore, companies have come up with many innovative solutions to gain the attention of its customers. Traditional approaches to marketing are not as practical as they were in the past and hence, demand newer methods to be applied, one such way is social media marketing. With the rise of the internet, social media has become a part of the daily life for many individuals. These individuals are often the ones making sales often influencing sales decisions. Hence, it is crucial to appeal to these customers in the media of their choice. Moreover, nowadays customers are a lot more knowledgeable than they were before which makes it harder to come up with a marketing campaign that is both attention-grabbing and morally and factually correct. Social medias such as Facebook and Twitter provide advertisements based on the preferences of the user which narrows down the target audience for the brand automatically. Therefore, social media can be exceptionally helpful in promoting a brand. In my interview with the regional manager of Pepsi Co., I asked various questions related to their social media marketing strategy. Pepsi Co. was a little late in joining the social media marketing bandwagon, but ever since its entry, it has invested a lot into the company online presence. Don’t waste time! Our writers will create an original "Social Media Communication" essay for you Create order Coca-Cola and Pepsi Co. have always been the two most prominent competitors in the beverage industry. While Coca-Cola was early in capitalizing social media potential, Pepsi Co. has tried its best to come in front with Coca-Cola. However, Coca-Cola currently has over 55 million followers on Facebook while Pepsi Co. has 9 million. This is still a considerable achievement considering that in 2010, this following was only 4 million. Pepsi Co. has gained all those followers by investing in their Refresh Project. This project primarily risked a large sum of money, budgeted for the super bowl which had proven returns, on a social campaign costing $20 million in the year of 2010. Pepsi Co. was successful in combining social responsibility with social media marketing and their following on Facebook went from 25,000 to about 9 million as of today. Also, this was a massive success for them as it also increased the traffic on their website by a whopping 800%. Even when Pepsi has been known to make innovative TVCs and marketing campaign, their marketing strategies were insufficient without proper social media marketing. Their company has a large customer base which requires them to infuse more loyalty into their customers. For this, they must relate to their customers on a more personal level. Pepsi uses personalized questions and asks their followers to share their pictures with the brand to win giveaways and prizes to gain even more followers. They frequently affiliate themselves with social causes and help raise awareness to establish its image as not just a company driven by profits but also by caring and responsible individuals of the society. At Pepsi Co., the management believes that marketing is based on social relationships and with the help of social media customer can express what they like about the brand, and this word-of-mouth marketing drives their profits and revenues (Silverstein, 2010).

The Hall Of Fame For College Basketball - 1500 Words

The Hall of Fame for college basketball players was on the wall. It had just recently been updated after the Hall of Fame presentation of Saturday. I had just woken up feeling cold. I looked out the window of my dorm to see the dark, cloudy day outside with the rain pelting down on the window pane. I was still really tired after the late night of getting praised on my amazing basketball skills, finally I had been recognized and everyone was telling me that I needed to declare that I’m joining the NBA as soon as possible! I then declared for the NBA draft halfway through my season. The election for the new president was going on at that moment, but he wasn’t really interested in the elections, he heard on the radio what the soon to be president didn’t like and what he did. The main thing he heard though was that he didn’t like basketball, how could anyone not like basketball? How could I get rid of this new president to be? I looked up on the black market on the deep dark web for an assassin. There were a few ads in there for Hit man’s pest control and Hit man agent. I rang the Hit man agent and there was a muffled voice coming over the phone, I could barely understand him. I told him that I wanted the election to be stopped and the person who was winning the election to be killed, and cover up your tracks well! There was one thing I didn’t want to happen. I didn’t want to be arrested just as I was about to get into the NBA. No one would want me on their team when theyShow MoreRelatedDean Smith Essay1163 Words   |   5 Pagesmens college basketball. He is originally from Emporia, Kansas, Smith as been called a coaching legend by the Basketball Hall of Fame. Smith is best known for his successful 36-year coaching career at University of North Carolina at Chapel Hill. 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Tom Ang Free Essays

Tom Ang grew up playing the clarinet. His dream was to become the first clarinet for the London schools symphony orchestra. he never made his dream in the musical world so he turned to the world of Medicine. We will write a custom essay sample on Tom Ang or any similar topic only for you Order Now he stayed in the Nottingham medical school for 3 years before he decided that this wasn’t his passion either. he traveled to Hong Kong many years later and saw the beauty that he has never seen before. he then decided that this was his passion. to photograph the things people pass by everyday and to have a new world seen from right under our noses. He traveled to mexico to see not the poverty that is riddled throughout the land but to see the happiness that the families share even in the dark times. to show that it doesn’t matter how much money you have to care for your family but how much heart. In his trip to mexico he realized that people don’t want to always see the darker things in life that may seem interesting. he saw past the mirror that makes other people resilient and chooses to take pictures of the obvious things that others won’t see. Tom decided that these pictures are the ones that show true heart and are willing to break the boundaries of normal lifestyle and show the cultures of many other races and nations. he also visits New York in that same year and tries to show New York from the outside worlds perspective. this meaning the poverty that surrounds New York so that it seems similar to mexico and the other countries. he soon realizes that these people are not like the ones in his other photographs that these people are dangerous and are not fueled by heart and love but they are fueled by hate and greed. He tries to capture these pictures as best as he can but did not post many because he believed that they didn’t show the true feeling he felt when taking the photos and it doesn’t have the same effect if it doesn’t feel the same. At this point in time Tom started working with Fay Godwin as his assistant. he was asked if he knew how to print because that would be his basic job, and of course he responded yes. He claims that he was a total amateur and did not want to admit it because he needed the job. Yet for some reason she kept him on the team and trained him to become a better printer so he can print for her book and galleries. Tom traveled back to Hong Kong and took many more homescape photos while on his vacation there. Tom had upset a large nest of bees when photographing there. they attacked him very vigorously and sent him to the operating table. he says that his life could have ended right there. after his battle with the bees he traveled to japan in search of a dream boat that kept appearing every time that he would dream. he searched through all of japan taking pictures of boats so he could find it. but sadly this boat was never found. How to cite Tom Ang, Papers

Social influence in psychology free essay sample

Therefore, upon examination of the entities of an individuals social status can lead to the study of behavioral occurrences, like aggression and violence among children. Social influence can change an individual over time. Psychology is the cience of human and animal behavior; behavior is sometimes advert, or public (Kowalski Westen, 2009). There are many types of behavior; some patterns in lower forms described as instincts, such as a child playing with a toy. Behavior can range from simple, involuntary reflexes, and too complicated. (Bornstein et al. , 2010). Like science, finding a cause for behavior was achieved by the use of research and theories. However, research initiates with a problem that requires special attention to resolve. Aggression and Violent Behaviors Aggression is an attack or hostile action directed towards another person or thing. Aggression and violence are two forms of behavior, which are associated with one another, but do not necessarily happen at the same time. We will write a custom essay sample on Social influence in psychology or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When an individual lashes out, this physical aggression is hostile aggression (Kowalski Westen, 2009, p. 643). Children react from violent acts or aggressive behavior, within society we live in aggression and violence play an important role in culture differences. To describe the content in which behavior is measured is variables. The second type of ggressive behavior that occurs within children is instrumental aggression, meaning where the persons behavior is pragmatic or calm (Kowalski Westen, 2009, p. 643). Influences on Behavior First, the association between violence and aggression at school among children shows awareness that exposed to violence within the school can influence a childs behavior. (Social Consequences Alone in Groups, 2010, p. 1). These groups have a social impact on a childs social behavior, when discussing violence. Having an understanding of how violence exposure related to children, may inform use of reventive interventions aimed at reducing violence. During a childs life, parents play an important role. Often parents look for aggressive behavior and not knowing if behavior is normal, action needs to be taken. Many parents look for clues or aggression and violence among their own children. If a parent that shows aggressive or violent behavior brings up a child, the child will follow the same footsteps later on in life. The behavior that a parent displays socially to their child becomes appropriate behavior. Nevertheless, a parent can increase a childs chances by eveloping this trait of behavior by commenting on the childs behavior. Negative comments will increase aggressive and violent behavior. Peer Group and Behavior All of these social behaviors are manipulable by changing within a group. When individuals gather groups, the fewer the number the fewer negative social comments. Social loafing and social facilitation have been linked in experiments in the past, but social loafing and deindividuation is not affiliated. Social loafing is a general finding that when people perform in groups but do less work or put less effort when working alone. There are keys elements linked to social loafing: the identifiability of participants, evaluation of performance within a group, difficulty of the task, and expectations (Arnett, 1996, Para. 2). Social behavior can influence a childs life. Social facilitation is which children perform better alone or within a small group. Children do better perform ing a single task, but performance worse in a larger group. If the child is subjected to feel uncomfortable, aggressive behavior can result. In recent years, social loafing and social facilitation were the same (Arnett, 996, Para. 4). Deindividuation is a finding that a group of individuals produces more deviant, aggressive, or sociable unacceptable behaviors. These variables involve children in-group behaviors, when left alone. A child will look at a group of individuals that they need acceptance from; the child will look for a way to be accepted. By modeling, this specific behavior within a group is using available references of the group, to distinguish behaviors. Some obvious precursors of aggression of children are which the child is being harassed or teased. These items rought on will influence the child to show violent behavior, and be aggressive towards other individuals. The social influence that a child receives affects behavior in many ways. The child may be finding difficulty in school, home, or with friends. The child will seek reinforcement, by looking to fit in a positive social group. Looking to help a child with behavior therapeutic intervention determines by how the parent feels if the childs behavior is normal and there is no sign of aggression. Social is the way an individual behaves, thinks, and feels. The roots of aggressive behavior lie in social rewards, punishments, and cognitive processes such as observational learning. The general model for aggression states that people interact with situations to determine the general output. The capacity for aggression and violence appears to be innate, but aggression and violence depend on learning and culture (Kowalski westen, 2009). Conclusion Human behavior when speaking of has factors that influence development of social behavior. Social behavior influence people, while biological traits aid to the ehavioral patterns.